LJ3- Social Media Metrics & Analytics
Something I found interesting in the reading was how social media is increasingly associated with marketing and monetization. At its core, social media, and networks are about communication. However, it seems that somewhere along the line, companies have taken over many aspects of this networking. Companies measuring different things on social media have adopted business terminology to further develop their decisions and platforms. For example, ROI, or return on investment, is a means being used to make a business measure out of social media usage. If the core is social media is facilitating relationships and communication, the shift of widely monetizing sites is now putting a monetary value on these relationships that are created. There is also a direct increase in monetary gain through increased positive communication or interaction with other users. Although there isn’t anything inherently wrong with this, I believe that there is the potential to increasingly incorporate bias int
